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\u00a9 2020 wikiHow, Inc. All rights reserved. Choose a valuation method . Goodwill Valuation Methods. Goodwill value is that portion of a business purchase price that exceeds net tangible asset value. What affects business goodwill? 2. The multiplier used is subjective, and based on factors such as levels of business growth and profitability in recent years. X & Co wants to sell the business to ABC & Co on 31stDec 2016. Calculating Goodwill Using Average Profits, {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/4\/43\/Calculate-Goodwill-Step-01-Version-2.jpg\/v4-460px-Calculate-Goodwill-Step-01-Version-2.jpg","bigUrl":"\/images\/thumb\/4\/43\/Calculate-Goodwill-Step-01-Version-2.jpg\/aid1512099-v4-728px-Calculate-Goodwill-Step-01-Version-2.jpg","smallWidth":460,"smallHeight":345,"bigWidth":"728","bigHeight":"546","licensing":"